Please read this article. I found it on Michael S. Hyatt's excellent blog "From Where I Sit." It will change the way you create worship experiences, product experiences, and life experiences!! I recommend printing out the main points and posting them where you can read, re-read and begin to internalize. This is one of the best articles I've read in a long time!!
As I have said before, we don’t need more books. Instead, we need better books. Specifically, we need books that “wow.” But what is wow and how can we develop it?
The first step is learning to recognize it. Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.